We know the block of creating a something from scratch: we do we even start!? Without the proper planning and thinking, we could get lost with ease or take too…
The external environment is composed by forces outside the firm and outside its control. These forces also influence the firm and can be sources of market opportunities as well as…
In this chapter, we will focus on the internal environment of the company and on how this could be crucial to its success. Therefore, resources and capabilities are sources of competitive…